Physical Infrastructure

The AI Innovation Lab

A 5-zone, fully equipped AI and hospitality technology laboratory installed within the KSU College of Tourism and Hospitality — SAR 540K–810K in infrastructure value, provided at zero capital cost to KSU.

⚡ Capital Cost to KSU: SAR ZERO
5
Lab Zones
450
sqm Required
SAR 810K
Maximum Lab Value
60h/wk
Student Access Hours
SAR 0
Cost to KSU
Z1

AI DEVELOPMENT ZONE

Infrastructure Value: SAR 180K–270K M1 AI Fundamentals M9 Data Analytics
Zone 1 of 5

Equipment & Technology

20 × NVIDIA GPU workstations (RTX 4090 grade)
Python / TensorFlow / PyTorch development environment
Jupyter Lab servers with collaborative notebooks
AWS SageMaker cloud AI sandbox access
Pre-loaded Saudi tourism AI datasets
Deep learning model training infrastructure
Cloud AI API integration station (OpenAI, Azure AI, Gemini)
Student project server with version control (Git)

Zone Purpose

The primary AI development environment where students build, train, and deploy AI models. All AI Fundamentals (M1) and Data Analytics (M9) lab projects are delivered here. Faculty-supervised sessions with open lab hours 6 days per week.

Z2

SMART HOTEL DEMO ROOM

Infrastructure Value: SAR 120K–180K M2 Smart Hotels M3 Customer CRM
Zone 2 of 5

Equipment & Technology

Full IoT sensor network (temperature, motion, occupancy)
Alexa for Hospitality voice control system
Smart locks, lighting, AC, and TV automation
Guest tablet with PMS (Opera Cloud) integration
Real-time energy optimisation dashboard
Facial recognition check-in simulation
Digital concierge and AI guest service terminal
Carbon footprint tracking system

Zone Purpose

A fully operational IoT-enabled hotel room environment where students configure and manage smart hotel systems in real-time. Module 2 (Smart Hotel Systems) core lab. Students operate the room as a real hotel operator would, responding to guest scenarios and system alerts.

Z3

VR TOURISM LAB

Infrastructure Value: SAR 100K–150K M6 Virtual Tourism M10 Capstone
Zone 3 of 5

Equipment & Technology

15 × Oculus Quest 3 VR headsets
Insta360 Pro 2 cameras for 360° content capture
Saudi Heritage VR content library (AlUla, Diriyah, Mecca)
Metaverse platform development access
Unity & Unreal Engine workstations
VR content editing and publishing suite
360° panoramic projection room
AR overlay development station

Zone Purpose

A full virtual and augmented reality content creation and experience lab. Students create VR tourism experiences for Saudi heritage destinations and develop AR applications for hospitality environments. All M6 projects are produced and presented here.

Z4

DATA ANALYTICS LAB

Infrastructure Value: SAR 80K–120K M7 Revenue Management M9 Data Analytics
Zone 4 of 5

Equipment & Technology

Power BI enterprise licence (full suite)
Tableau Desktop + Server licences
Live STR (Smith Travel Research) data feed
UNWTO tourism statistics API access
Python analytics stations (Pandas, NumPy, Seaborn)
KSU tourism KPI dashboards (custom built)
Forecasting model workbench (ARIMA, LSTM tools)
Saudi Ministry of Tourism data integration

Zone Purpose

A professional-grade data analytics environment where students learn to transform raw tourism data into strategic business intelligence. M7 (Revenue Management AI) and M9 (Data Analytics) core lab. Students produce real KPI dashboards and forecasting models using live industry data.

Z5

BOOKING SIMULATION LAB

Infrastructure Value: SAR 60K–90K M4 Booking Systems M5 AI Marketing
Zone 5 of 5

Equipment & Technology

Custom mock OTA platform (Booking.com replica)
Amadeus Central Reservations training environment
Opera Cloud PMS licence (training instance)
Payment gateway sandbox (Stripe, PayFort)
Rate intelligence and competitor monitoring tools
GDS training terminals (Sabre, Galileo)
API integration development workstations
Digital marketing analytics suite (GA4, Meta Ads)

Zone Purpose

A realistic booking and distribution simulation environment where students build, manage, and optimise travel booking platforms. M4 (Booking System Architecture) core lab. Students learn to operate GDS systems, OTA platforms, and revenue management tools used by real hotel chains globally.

What KSU Provides

KSU's Contribution to the Lab

VVG Academy funds and manages everything technical. KSU simply provides the physical space and standard campus utilities.

Floor Space RequiredMinimum 450 sqm within the College of Tourism & Hospitality building
ElectricityStandard 3-phase power supply — normal campus provision
InternetMinimum 1 Gbps dedicated fibre — standard campus provision
Air ConditioningStandard campus HVAC — server room cooling for Zone 1
Physical SecurityKSU campus security covers the facility; VVG provides digital access control

VVG Academy Provides Everything Else

SAR 0 — All hardware, equipment, and technology procurement
SAR 0 — Lab design, installation, and commissioning
SAR 0 — Resident Lab Manager (full-time, VVG-funded salary)
SAR 0 — Annual technology refresh (SAR 80K/year, VVG-funded)
SAR 0 — Software licences, data feeds, and LMS platform
SAR 0 — Dual branding signage and lab fit-out

Student Access Hours

ATIC Labs are open to enrolled students a minimum of 60 hours per week, including evenings and Saturdays — supervised by the resident VVG Lab Manager.